SEO - Search Engine Optimisation:
Are you happy with your search engine ranking?
yes no
When your site was built, was it built to be search engine friendly?
yes no
Do you get enough hits from search engines?
yes no
Do you get relevant hits from search engines?
yes no
Do you have a descriptive domain name? E.g. “toysrus.com”
yes no
Appeal:
Does your web site present the right image of your company as soon as you open it?
yes no
Are you proud to say “look at my web site?”
yes no
Is your website up to date?
yes no
Do you feel that your website conveys a professional image for your company?
yes no
Does your website match your overall corporate image and branding?
yes no
Can you add new features to your website if your customers ask you to?
yes no
Do you know how much time visitors spend on your site after finding it?
yes no
Visitor Useability:
Do your clients find it convenient to buy on your web site?
yes no
Is there more than one way for your customers to give you feed back through your web site?
yes no
Do your visitors still ask you to send them brochures?
yes no
Is it clear on your website how your customers can contact you?
yes no
Can your customers easily ask about specific products/services?
yes no
Can your visitors find answers, quickly?
yes no
Is your website easily navigable?
yes no
Does your website accommodate people with disabilities?
yes no
Does your website have bread crumb navigation?
yes no
Functionality and Support:
Can you keep your website up to date?
yes no
If you wanted to sell on your website would you know where to start?
yes no
Do you know who administers your site?
yes no
Do you know who administers your domain name?
yes no
Do you know who to call if anything on your website goes wrong?
yes no
If so, do they respond in a reasonable time?
yes no
Can your website designer prove industry competence?
yes no
Is your website designer easy to work with? Do they use plain English?
yes no
Do you get good value from your support people?
yes no
Results:
Does your website display your latest product or service?
yes no
Does your website generate qualified leads or sales?
yes no
Do you know where your website traffic is coming from and going to?
yes no
Can you put a client area on your website?
yes no
Would you buy from your website? Honestly?!
yes no
Do you use data collected on your website to keep your clients informed?
yes no
Do you see your website as an investment?
yes no
Do you get praise from your visitors about your web site?
yes no